A digital marketing strategy is a plan for how a company will use digital marketing channels to achieve its business objectives.
Digital marketing strategies can be broadly divided into two types:
– Outbound Marketing: Outbound marketing involves using traditional advertising methods such as TV, radio, and print ads.
– Inbound Marketing: The goal of inbound marketing is to bring customers in through content and interactions that are relevant and helpful.
Outbound Marketing
Outbound marketing is a form of marketing that involves direct contact with potential customers. It is the opposite of inbound marketing, which relies on attracting customers to your business through content and social media. Outbound marketing can be done through email, phone calls, or even in person. The goal is to get potential customers to take some sort of action that will lead them closer to becoming a customer.
Inbound Marketing
Inbound marketing is a marketing technique that focuses on attracting customers to a business’s website by providing content that is relevant and helpful. Inbound marketing aims to create content that attracts customers, educates them about the company’s products or services, and ultimately convinces them to make a purchase. Inbound marketing can be used for lead generation, customer retention, and customer acquisition.
One of the most important parts of inbound marketing is social media marketing, which is a form of internet marketing that uses social networking sites to market products and services. It is a type of digital marketing, particularly those that use social networking websites to generate publicity and engage with customers.
Social media marketing includes activities such as posting status updates, sharing content, creating events, running contests, or giving away prizes on social media platforms. The goal of social media marketing is to create content that attracts attention and encourages readers to share it with their friends.
With the increased use of mobile phones and social media, inbound marketing is becoming a more popular and important marketing strategy. To learn more, follow Ashle Digital on Instagram, Facebook, and LinkedIn.